Samsung joins SARU family of sponsors
November 13, 2013
The South African Rugby Union (SARU) has signed a two-year associate sponsorship contract with Samsung Electronics South Africa as the Official Smartphone Supplier to SARU and the Springboks.

Samsung will provide all members of the national team with the very latest in mobile technology, including the recently launched Samsung GALAXY Note 3 smart device and the Samsung GALAXY Gear, wearable technology which further integrates the Samsung GALAXY experience into everyday life.

“Samsung is a world-class, cutting edge company and represents the qualities which South African rugby and the Springboks continually strive to achieve,” said Jurie Roux, CEO of SARU.

“We are delighted to welcome them to our family of sponsors and look forward to mutually benefitting from the association.”

Craige Fleischer, Director of Mobile Communications at Samsung Electronics South Africa, said: “The Springboks are a national institution and beloved by South Africans. With their impressive track record on the field, they constantly provide an exciting experience for rugby fans, making them a perfect fit for Samsung.”

Samsung continually seeks to deliver an exciting experience for its consumers by innovating its products and services to address the unique needs of every market.

“While Samsung is a global company, it strives to adapt to each local market in which it operates,” said Fleischer. “With employees in 79 countries around the world, Samsung’s culture is richly diverse and we continuously look for new ways to both reach and benefit South African consumers.

“As a result, we view this partnership with the Springboks as a natural evolution in our strategy, given the leadership and winning passion that the team continuously demonstrates on the field.”

Fleischer says the agreement with the Springboks not only demonstrates Samsung’s commitment to South Africa as a crucial market, but also its pride in the development of sports on a local level and its commitment to nurturing home-grown talent.

This was re-enforced recently by the release of the Smart Trainer App which provides a list of sports, coaches, courses and videos with associated training programmes directly from professional South African athletes. This application is available for download, at no cost, to users of Samsung GALAXY smartphone and tablets from the Google Play Store.

“Samsung’s partnerships are carefully considered to ensure that there is a fit between the different brand values,” said Fleischer. “The recently released results of Interbrand’s ‘Best Global Brands 2013' report shows Samsung Electronics climb another position and is now ranked in 8th position. As one of the global top brands, it seemed fitting to partner with our top National Rugby Team, as the Springboks compete for the global top position.”

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere.

Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions.

We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit

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