NEWS ARTICLES
Absa Currie Cup attracts record TV audiences
November 02, 2012
The Absa Currie Cup season broke television broadcast records, the South African Rugby Union announced on Friday.

An average of 525 000 viewers watched the 33 matches in the competition – an increase of 36% on the 2011 season average – according to data produced by Repucom from DSTVi All4+ information.

The average was the first time it had breached the half a million barrier while Saturday’s final between The Sharks and DHL Western Province attracted the largest ever audience for an Absa Currie Cup match on SuperSport.

An average of 1,14m viewers tuned in to the coverage with a peak audience of 1,3m viewers. The 36% growth in average audience was against the backdrop of a 24% growth in the available audience.

“The semi-final and final numbers are on a par with the biggest matches in Vodacom Super Rugby,” said Jurie Roux, SARU CEO. “They confirm that the Absa Currie Cup has lost none of its appeal for rugby supporters.

“The return to a strength-versus-strength format intensified interest and the unpredictable nature of the games made for compelling viewing. That accounted for the increased average audiences, but the fact that the average audience for the semi-finals and finals was also up by more than 200 000 viewers in comparison to 2011 tells its own story.”

Repucom SA chairman, Kelvin Watt, added: "What makes these numbers even more remarkable is that they exclude SuperSport HD and Out of Home viewing which we believe accounts for between 30% and 45% for major matches such as finals."

Roux said SARU was monitoring the fact that stadium attendance had declined in 2012. He said that it was a trend being experienced by a number of live sporting events: “Whether it is a reflection of the general economic climate, the competition scheduling or of a wider phenomenon remains to be seen,” he said.

MATCH CENTRE
FIXTURES
     
RESULTS
     
Absa Under 19 Competition
Friday, September 19 2014
15:00 - Golden Lions U19 vs Sharks U19
Ellis Park, Johannesburg
15:00 - Border U19 vs Griquas U19
BCM Stadium, East London
Absa Under 21 Competition
16:40 - Golden Lions U21 vs Sharks U21
Ellis Park, Johannesburg
Absa Currie Cup First Division
17:00 - Border Bulldogs vs Leopards
BCM Stadium, East London
Inter Provincial Women A 1
19:00 - Border vs Western Province
BCM Stadium, East London
Absa Currie Cup Premier Division
19:10 - Xerox Golden Lions vs Steval Pumas
Ellis Park, Johannesburg
Absa Under 19 Competition
Saturday, September 20 2014
10:45 - WP U19 vs EP Kings U19
City Park Stadium, Cape Town
11:00 - Leopards U19 vs Blue Bulls U19
Profert Olen Park, Potch
11:00 - SWD U19 vs Boland U19
Outeniqua Park, George
11:20 - Valke U19 vs Griffons U19
Barnard Stadium, Kempton Park

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