NEWS ARTICLES
Absa Currie Cup attracts record TV audiences
November 02, 2012
The Absa Currie Cup season broke television broadcast records, the South African Rugby Union announced on Friday.

An average of 525 000 viewers watched the 33 matches in the competition – an increase of 36% on the 2011 season average – according to data produced by Repucom from DSTVi All4+ information.

The average was the first time it had breached the half a million barrier while Saturday’s final between The Sharks and DHL Western Province attracted the largest ever audience for an Absa Currie Cup match on SuperSport.

An average of 1,14m viewers tuned in to the coverage with a peak audience of 1,3m viewers. The 36% growth in average audience was against the backdrop of a 24% growth in the available audience.

“The semi-final and final numbers are on a par with the biggest matches in Vodacom Super Rugby,” said Jurie Roux, SARU CEO. “They confirm that the Absa Currie Cup has lost none of its appeal for rugby supporters.

“The return to a strength-versus-strength format intensified interest and the unpredictable nature of the games made for compelling viewing. That accounted for the increased average audiences, but the fact that the average audience for the semi-finals and finals was also up by more than 200 000 viewers in comparison to 2011 tells its own story.”

Repucom SA chairman, Kelvin Watt, added: "What makes these numbers even more remarkable is that they exclude SuperSport HD and Out of Home viewing which we believe accounts for between 30% and 45% for major matches such as finals."

Roux said SARU was monitoring the fact that stadium attendance had declined in 2012. He said that it was a trend being experienced by a number of live sporting events: “Whether it is a reflection of the general economic climate, the competition scheduling or of a wider phenomenon remains to be seen,” he said.

MATCH CENTRE
FIXTURES
     
RESULTS
     
Castle Lager Outgoing Tour
Saturday, November 29 2014
16:30 - Wales vs South Africa
Millennium Stadium, Cardiff
HSBC Sevens World Series Dubai
Friday, December 05 2014
07:00 - South Africa vs Portugal
7he Sevens, Dubai
07:22 - Wales vs Canada
7he Sevens, Dubai
07:44 - Fiji vs France
7he Sevens, Dubai
08:06 - Argentina vs Brazil
7he Sevens, Dubai
08:30 - Samoa vs Scotland
7he Sevens, Dubai
08:52 - New Zealand vs Japan
7he Sevens, Dubai
09:14 - England vs USA
7he Sevens, Dubai
09:36 - Australia vs Kenya
7he Sevens, Dubai
10:00 - South Africa vs Canada
7he Sevens, Dubai

Copyright 2011 - SARU. All Rights Reserved.