SARU nominated for Discovery Sport Industry Awards
November 04, 2013
The South African Rugby Union (SARU) again featured strongly among some of the top sporting brands and organisations for the 2014 Discovery Sport Industry Awards, with the federation being nominated in three categories.

SARU earned nominations for the Best TV Sport Commercial, the Best Use of PR in a Sport Campaign and Sport Development Programme of the Year.

The Springbok Sevens’ ‘Mission to Moscow’ commercial in the build-up to the 2013 Rugby World Cup Sevens in Russia featured alongside Absa’s Human Spirit and SAB Castle Lager’s Superfans United commercials among others in the Best TV Sport Commercial Category.

The Springbok Shirtless Campaign to promote Bok Friday, meanwhile, was nominated for the Best Use of PR in a Sport Campaign with the Department of Sport and Recreation’s Unite4Mandela campaign, Nike’s Run Jozi 10km race and the EFC Africa Experience.

SARU’s Vodacom Cup ‘Tjovitjo’ campaign was nominated for the second successive year in the Sport Development Programme of the Year category.

The Castle Lager Incoming Series was also nominated for the Best Sponsorship of a Sport Event or Competition. The Sharks, Vodacom Blue Bulls, DHL Stormers and the Vaseline Fan of the Match campaign, which was one of the main competitions running during the Castle Lager Incoming Series, were also nominated for the Best Integrated Sport Marketing Campaign.

Absa Currie Cup winners The Sharks are shortlisted for the Sports Brand of the Year Award.

SARU CEO Jurie Roux was delighted about the nominations. “We have set high standards as a sport federation so it pleasing to see SARU, our franchises and provinces feature among the best consistently in the Discovery Sport Industry Awards,” according to Roux.

“These nominations serve as recognition for the hard work put in by our various SARU departments and their partners, and I am pleased to see them being rewarded for their efforts. This is particularly satisfying given how competitive the sport industry has become over the past few years,” added the SARU CEO.

The winner’s will be announced on Thursday, 13 February 2014 at the Sandton Convention Centre in Johannesburg.

The nominated Discovery Sport Industry Awards Shortlist:

Sport Brand of the Year

•adidas South Africa
•EFC Africa
•Kaizer Chiefs Football Club
•The Proteas
•The Sharks

Best use of digital communications in Sport

•Absa – The Human Spirit
•Vodacom Blue Bulls
•DHL Stormers
•EFC Africa
•Nedbank Ke Yona Team
•The Sharks

TV Sport Commercial of the Year

•Absa – The Human Spirit
•SAB Castle Lager – Superfans United
•SARU – Springboks Sevens 'Mission Moscow'
•SuperSport – FINA World Champs 2013
•SuperSport –Unbelievable!
•Telkom – Jomo Sono's Wedding

Best Sponsorship of a Team or Individual

•adidas – Orlando Pirates: Black is Back
•Castle Lager - 20 Years Behind Bafana Bafana
•DHL – DHL Stormers
•Toyota – Toyota Free State Cheetahs

Best use of PR in a Sport Campaign

•Absa Cape Epic – Team Absa
•EFC Africa Experience
•Nike We Run Jozi 10K
•SARU – Springbok Shirtless Campaign
•SRSA – Unite4Mandela

Best Integrated Sport Marketing Campaign

•Absa – The Human Spirit
•adidas Refresh Your Gear •Castle Lager – AFCON Africa United
•MTN 8
•Nedbank Ke Yona Team
•Vaseline Fan of the Match (Test rugby campaign)

Sport Development Programme of the Year

•The Dreamfields Project
•Powerade Performance Sessions with John Mitchell
•NBA Royal Bafokeng Jr. Programme
•SARU – Vodacom Cup 2013 'Tjovitjo'
•Spur School Mountain Bike League
•SuperSport Let's Play

2015 Griffons 1st & E Free State Leagues
Thursday, May 28 2015
20:15 - Hennenman vs Welkom Rovers
Vodacom Super Rugby
Friday, May 29 2015
09:35 - Crusaders vs Hurricanes
Trafalgar Park, Nelson
11:40 - Brumbies vs Vodacom Bulls
GIO Stadium, Canberra
19:10 - Cell C Sharks vs Rebels
Growthpoint KINGS PARK, Durban
2015 Golden Lions Pirates Grand Challenge
21:00 - Pirates vs Randfontein
2015 Western Province Super League
21:00 - SK Walmers vs Tygerberg

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